How COVID Has Changed the Way Americans Shop

Some habits picked up during the long lockdown are likely to continue, experts say. Online shopping.  greater use of shopping apps, mobile checkout, in-store pickups, virtual fittings, and telehealth are among the changes that are here to stay.

During the more than year-long lockdown, most people got used to ordering nearly everything online, having it delivered, or picking it up at the store. Those habits are likely to continue. Millennials more than other generations are more likely to have things shipped to their homes. If they need something right away, they’ll use stores with curbside delivery.

As the nation deals with resuming life amid continuing apprehension about the Delta Variant, it’s baby boomers—not teenagers—who want to hang out at the mall. They are the most cautious about doing so because they’re still very concerned about COVID. Shopping in person is now viewed as a “sensory” experience.

“We’re seeing that consumers of all age groups saying that the shopping behaviors that changed during the pandemic are now habits they’re going to continue,” says Katherine Cullen, the National Retail Federation’s senior director of industry and consumer insights.

In-Store Pickups

To help retailers address the challenge of balancing inventory , retailers are increasingly turning to automated technology solutions. Buying online and picking up in the store, also known as BOPIS, has become widely become commonplace during the lockdown. It’s expected to continue but with a twist. Instead of offering pickup curbside, more stores are moving pickup inside the store, so consumers have a chance to look around and possibly buy something else. A recent survey by ChaseDesign found Walmart, Target, and Kroger providing the best pickup service or experience.

Mobile check-out became commonplace. Installing new systems used to take several years of planning have been implemented in a matter of weeks. Mobile Checkout

The use of technology to shop became much more widespread during the lockdown, both at home and in stores.

Mobile checkout not only enables social distancing but speeds up the shopping process. Consumers can use their smartphones to scan items and pay for them with a credit or debit card, making shopping faster and with minimized contact with store employees.

For example, people can buy products directly from photos and videos on Instagram In a survey commissioned by Facebook, Inc., 81% of respondents said Instagram helps them research products and services.

Amazon’s SES services include grocery shopping from Whole Foods, parcel delivery (Amazon Logistics), web services (AWS runs the CIA’s servers), and dozens of more services.

You can make your own Indoor Map app to make navigating a shopping mall or an airport easier.

COVID-19 changed the way many Americans shop; buy things easily with apps and through websites. To compete in this environment, stores and shopping centers need to offer experiences that make shopping pleasant and stimulating.

More frequent and severe floods spurred by climate change are poised to wreak major damage to commercial real estate in the U.S. over the next 30 years, causing significant economic harm, a new study has found.

Commercial properties are at an especially vulnerable point in our economic ecosystem, as damage and closures to these properties have significant direct and indirect impacts on local and regional economies.

What’s the damage? Damage to businesses, stores, and apartments could increase 25 percent between 2022 and 2052, hitting nearly $17 billion per year within three decades, according to a joint study by commercial engineering firm Arup and the nonprofit First Street Foundation.

But that’s just a small part of the total cost: Far larger than the direct damage is the spillover impact as stores close, offices furlough workers, and families — who may themselves be working from home — are forced to relocate. These financial impacts are estimated to rise to $63 billion by 2052, a nearly 30-percent increase, as the number of lost business days rises from 3.1 million per year to 4 million.

Let’s put those numbers in context: These rises come on top of an already heightened flood risk. Next year, about 730,000 retail, office, and apartment or condo buildings will confront risks of flooding in the continental U.S., according to the report . That is expected to result in $13.5 billion in direct damages and about $50 billion in additional damage, the report found.

COVID-D is the Latest Impetus to a Changing Economy

The COVID-19 pandemic has led to the permanent closure of 480,000 American businesses. This includes approximately 20,000 small businesses in California alone. Millions of employees lost their jobs as a result of these closures.

A lot of pre-pandemic jobs are gone forever.  Low-wage jobs in marginal companies or marginal sectors are gone as companies have gone bankrupt and jobs in some sectors have been emptied out. While more adaptive companies are taking some of the failed business’s places, they employ fewer workers. Over 100 million people in eight of the world’s largest economies may need to switch occupations by 2030, according to McKinsey & Co.

More than 2.3 million women have left the U.S. labor force since February 2020, sending us back to participation levels last seen in 1988.  It took less than a year to erase more than three decades of progress for America’s working women during the Pandemic. Women—especially women of color, who are already the most economically vulnerable—have borne the brunt of the pandemic-era job losses, accounting for more than 53% of net U.S. jobs shed in the past year.

Many of the businesses that closed were service-oriented businesses, schools, and daycares centers that rely on the female workforce. Complicating this is the country’s lack of affordable childcare or paid leave for working parents; employers’ persistent failures to close the gender and racial gaps in what they pay workers. Those most likely to suffer skill gaps are the less educated, women, ethnic minorities, and the young.

Here’s a look at employment in various industries:

1. Leisure and hospitality jobs

  • Unemployment rate, December 2020: 16.7 percent
  • Unemployment rate, December 2019: 5.0 percent

Restaurants, bars, and stadiums temporarily were shut down or operating on the limited capacity for most of the year, many workers at these businesses lost jobs. In December 2020, there were 1.3 million fewer workers in these fields were than there were one year earlier.

2. Support jobs for mining and oil and gas extraction

  • Unemployment rate, December 2020: 13.1 percent
  • Unemployment rate, December 2019: 3.8 percent

Companies in these industries responded to shifts in demand by laying off or furloughing workers in support positions. There were nearly 58,000 fewer workers in these roles in December 2020 than there were one year earlier.

3. Travel and transportation jobs

  • Unemployment rate, December 2020: 8.4 percent
  • Unemployment rate, December 2019: 2.6 percent

Because fewer people felt comfortable traveling in 2020, there were 116,500 fewer jobs in air transportation in December 2020 than there were one year earlier. Railroads shed at least 18,900 jobs during that same period. Even truck drivers experienced layoffs because businesses that were temporarily shuttered needed fewer supplies.

4. Construction jobs

  • Unemployment rate, December 2020: 9.6 percent
  • Unemployment rate, December 2019: 5.0 percent

The construction industry lost nearly 441,000 jobs between December 2019 and December 2020, due to a slowdown in renovations of office buildings as more companies shifted to remote work, vacating space in buildings or entire buildings themselves..

5. Motion picture and music industry jobs

  • Unemployment rate, December 2020: 6.4 percent
  • Unemployment rate, December 2019: 1.9 percent

Hollywood lost more than 110,000 jobs between December 2019 and December 2020 because many movie theaters nationwide closed. It’s hard to make movies and TV shows when safety precautions mean cutting down on large casts and crews on the sets.

6. Laundry, dry-cleaning, other personal service jobs

  • Unemployment rate, December 2020: 7.4 percent
  • Unemployment rate, December 2019: 3.2 percent

The large increase in the number of people working from home this year led to a big drop-off in the demand for dry-cleaning and laundry services. Those occupations lost more than 228,000 jobs since December 2019.

7. Self-employed workers

  • Unemployment rate, December 2020: 6.7 percent
  • Unemployment rate, December 2019: 2.7 percent

8. Jobs manufacturing food packaging and processing,, clothing and other goods

  • Unemployment rate, December 2020: 5.5 percent
  • Unemployment rate, December 2019: 3.1 percent

The pandemic has accelerated the use of robots in both manufacturing and in the services industry as workers and customers need to be protected from the spread of disease. While the use of robots may generate productivity growth, millions of jobs will be threatened and there is a question as to whether enough new jobs will be created in the process.

35% of the US workforce is doing freelance work. There are Uber-driving teachers and law school grads reviewing documents for $20 an hour—or less; Ivy Leaguers who live on food stamps. People make do with short-term contracts or shift work.

Jobs are often subpar, featuring little stability and fringe benefits. Once upon a time, only the working poor took second jobs to stay afloat. More middle-class are taking second jobs in order to stay in the middle class.

Studies show remote workers are working more. A team with Harvard Business School, using meeting and email metadata of roughly 3.1 million employees around the world, found the pandemic workday was, on average, 48.5 minutes longer.  Microsoft found its employees were more often working at night, through lunch, and over the weekends.

Workers in occupations that bring them in close physical proximity to other people (co-workers, patients, customers, etc.), particularly when working in indoor settings or with shared transport or accommodation, are more exposed to and at higher risk of COVID-19 resulted in many people leaving their fields.

Some employees are choosing not to return to the office, by any means necessary. If that means quitting their jobs, some are comfortable doing so. Others made jobless are bewildered. “When you’re 50 years old, to start something new is daunting.” While working for yourself can offer the freedom and flexibility of working from your home or apartment, it also makes it more challenging to find clients with so many businesses closed or operating with reduced workforces. Marketing and serving people face-to-face is more difficult because many people are wary of wary to meeting face to face.

Automation has given a bigger share of the market to larger firms, which can afford more automation and historically pay a smaller percentage of earnings to workers in favor of shareholders and owners. The World Economic Forum said last fall that 50% of employers plan to step up automation at their firms.

People lacking unions, church communities and nearby close relatives to support them, people feel isolated and stranded. Their labor has sputtered into sporadic contingency.

Across all sectors and occupations, four in 10 employees now say they’ve considered changing their current place of work. More Americans are telling their boss to shove it. Retail workers are quitting at record rates for higher-paying work. Is the workplace undergoing a revolution? More Americans quit in May 2021 than any other month on record going back to the beginning of the century, according to the Bureau of Labor Statistics. For every 100 workers in hotels, restaurants, bars, and retailers, about five of them quit last month.

Low-wage workers are not the only ones eyeing the door. In May, more than 700,000 workers in the bureau’s mostly white-collar category of “professional and business services” left their job — the highest monthly number ever. Airport merchants and grocery stores are automating, with self-check stations and other touchless technology. There is also less staff behind the scenes.

Manufacturing jobs that require people to work side by side create problems of maintaining physical distancing. As a result, there were a number of COVID-19 outbreaks in meatpacking and poultry processing. Apparel manufacturing businesses shed jobs. With more people working at home and also not going out at night, the need for new, the demand for stylish clothing dipped. Some employers are automating because fewer and fewer people want to work on the assembly line for $15 an hour.

  • The pandemic has brought about many other changes in how we live:

With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube and looking to connect with one another on social media outlets like Facebook.

They are connected by Zooming or Skyping to stay in touch. With the rise of social distancing, we are seeking out new ways to connect, mostly through video chat. Meetings are happening on Zoom, Skype, Google Hangouts, and Microsoft Teams.

In the past few years, users of these services were increasingly moving to their smartphones, creating an industrywide focus on mobile. Now that we are spending our days at home, with computers close at hand, many Americans appear to have grown weary of squinting at those little phone screens.

Facebook, Netflix, and YouTube have all seen their websites grow while the numbers on their phone apps stagnate or drop off.   Data from Similar Web and Apologia both draw their traffic numbers from several independent sources to create data that can be compared across the internet.

Home-schooled and isolated from others their age, younger generations experience a long period of confusion and uncertainty because they spend so much time engulfed in tech worlds.

Inflation reached its highest level in more than 30 years in October 2021.

The longer people are out of work the more their skills atrophy in a process known as hysteresis.